Being a new hospitality brand in Sulaymaniyah, Northern Iraq, can be quite the challenge. International brand names dominate the market, and breaking into the consumer space needed to be achieved to facilitate awareness and recall – and a good digital strategy could do just that. With its target audience locating and comparing the best deals online, an appropriate strategy needed to be implemented, and fast.
The client reported a phenomenal spike in website hits via online search. Customer satisfaction increased and global sales figures went up.