Having provided some of the best fit-out solutions in the region, EMKAY was, however, not able to reach out to the crucial B2B audience owing to a poor web image. Due to the sector’s heavy dependence on the internet to locate and compare other turnkey construction service providers, EMKAY was in dire need of an online revamp in order to keep up with the market demands.
The Creative Solution
sparkplus conceived a strategy that permeated through every aspect of the EMKAY brand on the online platform. With its apt minimalistic design supported by concise content and a captivating flash intro on its homepage, the overall strategy was centered on detailing its offerings adequately, thereby bolstering EMKAY’s image as a leader in its realm.
EMKAY achieved better recognition in the construction and contracting industry, reaching their target audience through various online tools, and thus pushing up the sales.